Portfolio

Bearings needed a fresh social media identity to stand out among competitors. The goal was to build brand awareness with a 20-something health-conscious audience while maintaining a premium, natural aesthetic across Instagram and TikTok.

Developed a 6-month content calendar, crafted a visual language around earthy tones and authentic lifestyle imagery, launched a UGC campaign, and managed a $5k monthly ad budget across Meta platforms.

312% growth in Instagram followers over 6 months, 4.8% average engagement rate (industry avg: 1.2%), and a 67% increase in direct-to-consumer sales attributed to social channels.

Lushy wanted to elevate their social presence to match their premium price point and attract a higher-income demographic while growing newsletter subscribers.

Redesigned their entire social aesthetic, coordinated 4 influencer partnerships (nano + micro), built a Pinterest strategy from scratch, and created an email capture funnel tied to Instagram Stories.

48% increase in average order value from social traffic, 22,000 new email subscribers in Q1, and 2 viral TikToks generating over 1.4M combined views organically.